Jaguar Land Rover records best profit in a decade

The Defender continues to be its best seller, with 115,404 units sold in the last 12 months.

Jaguar Land  Rover has announced that it has registered its best profit in a decade, amounting to  $3.33 billion. This is even though it ended sales of virtually all Jaguar models.

Jaguar sold just 26,862 cars from March 2024 to March 2025, a drop of 45.8 percent. Around half of those cars were F-Pace SUVs. The other half were leftover models sitting with dealers.

It is Land Rover that has been instrumental in JLR’s success. The Defender continues to be its best seller, with 115,404 units sold in the last 12 months. This is followed by the Range Rover Sport, with 79,862 units sold, an increase of 19.7 percent. The larger full-size Range Rover was third, moving just under 77,000 units.

Sales of the Land Rover Discovery Sport and Range Rover Evoque were up by 9.3% and 26.7%, but the older Land Rover Discovery, now in its eighth year on sale, declined by 5.8%.

PHEVs have already played their part. JLR saw sales of PHEVs jump by 21.7 percent year-over-year. Sales of PHEV-powered Range Rovers were up by 38.2 percent in the same period.

JLR is also upbeat about its electrification goals. Work on the production line for the Range Rover Electric has just been completed. The Solihull, UK production facility has been retooled for the production of Jaguar EVs like the Type 00.

"JLR has ended the year with strong annual and quarterly earnings, including delivering our tenth consecutive profitable quarter and our net debt zero target," CEO Adrian Mardell said. "We have achieved record sales of Defender, revealed the stunning Jaguar Type 00, and we are preparing to launch the wonderful Range Rover Electric.”

"This strong and consistent performance, the commitment of our people, partners and clients, and the appeal of our luxury brands will support our response to current global economic challenges, including the evolving global trading environment."

Source: Autocar UK